The Customer Journey is the complete path a customer follows:
👉 from first knowing about a brand to finally becoming a customer (and even a repeat buyer).

It focuses on the customer’s experience and mindset at each step.

A Sales Funnel is a marketing model that shows how many people move step-by-step from interest to purchase.

It is called a funnel because:

• Many people enter at the top
• Few people convert at the bottom

👉 Marketers use funnels to guide customers toward action.